GitHub was in a situation that many of our clients find themselves in: trying to do it on their own.
They had gone much further down this path than most companies we’ve come across in that they had created an entire division internally to manage their swag and print production program. GitHub was unique in that they had the great in-house design and development capabilities to build a nice swag store and design some great product, but ultimately they came to the conclusion that it was going to take a dedicated organization of people who specialize in what we do to accomplish their global growth objectives. The final event that triggered their team to search for a partner to support their growth was a shipment of custom goods to Europe that was produced by their team in _______ (caleb will have to fill in the blank here...I think it was a baltic state) and arrived at their European fulfillment center with all of the goods completely unusable due to the logos being distorted, crooked, and off center. In fact, one of our first priorities once we were hired by them was to destroy the low quality goods so that they never reached consumer hands, potentially causing damage to GitHub’s top quality brand reputation.
