In today’s marketplace being lean is in, creating a company that can work efficiently with little waste helps your bottom line. Having a partner to turn to for your marketing and e-commerce needs in one place gives you the efficiency you are looking for. Utilizing an all-in-one branding solutions company allows you to become more lean internally as well.
Brand Management
There are many solutions that come with brand management. Allowing a company to partner with you to create your mission, goals, and brand guidelines gives you more time to generate and focus on sales. Their expertise will save you time and money instead of trying to create your own perfect team of in-house marketers and designers.
Brand Updating
If your brand missions and goals are already established you can still benefit from an update or revision of your brand, or even by creating brand guidelines. A brand management company can use your mission and goals to make guidelines in regards to how your logo and brand name are used. After creating the brand guidelines or if you already have them in place, collaborating with a unique company like Imprint Engine can give you a one stop shop for your marketing collateral.
Logo Creation and Design Services
Logo creation is an art that is inspired by your brand’s mission and goals. Logos are a new universal language (almost everyone in the world knows what the golden arches mean). This language is important to your brand association and image, and experts will work with you to create the perfect representation. These design services can also move beyond logo creation into print media, custom products, and website design.
E-Commerce
Teaming up with a company that can provide you with the IT professionals to create an E-Commerce site also gives you the benefit of not having to hire on this complicated position full-time. Companies who provide this type of store interface also have the ability to warehouse your product and ship it around the world. You can either have a corporate store that services your company internally (corporate gifts, office supplies, promotional swag, etc.) or a customer focused store that sells your branded products straight to the source.
Fostering a relationship with a brand management organization can open up new doors to any possibilities for your company. We will be touching more on each of these topics in the coming weeks as this is part one in a series of blogs on how you can create brand recognition and save money in the process.
For more information on all of the services we can provide you go to www.imprintengine.com/programs