In the first post of our series we wrote about utilizing a company for a full scale branding solutions package. Our next goal in this series of blogs is to delve deeper into each of the processes discussed and how they benefit your company. The first post in the expansion of these blogs will focus on brand management and how it can build your company image at an affordable price.
Brand management is the process of taking your brand and creating solutions that portray your company’s values to your consumers. This overall image of your brand is important for garnering attention from consumers to the products and services your team provides. The management of your brand can include any marketing collateral that you are looking to create growth with.
The types of marketing collateral you can achieve from a partnership stretch as far as your imagination can take your ideas, you can use consultants to create a small update to a logo or launch a full scale branding process. Brand management can include the creation of mission statements, logos, branding guidelines, or the use of an E-Commerce website to offer licensed products.
The creation of branding guidelines can be a huge benefit to your company because of the streamlining it does for the branding process. Brand guidelines set out how and where your logo or name can be used. Design teams can then use these guidelines to create the products you want to sell or promotions you want to create. If you partner with a brand management team on this task you also give your company unfiltered access to a team that can create anything from digital or print promotions, uniforms, giveaways, or even one-of-a-kind branded kits.
Using one company to produce your branded promotions whether digital, print based or products will create more time and money to focus on your products or services. The overhead cost reduction can be immense due to your team no longer needing as many in-house designers, coordinators, or web developers.
Stay tuned for next week’s blog and please visit as at www.imprintengine.com to see all of the services we provide.