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The Gifting Effect: How Gifting Nurtures Business Deals, Strengthens Relationships, and Builds Community

Technically we’re not scientists. But we do consider ourselves experts in the science behind brand experiences. We call it The Gifting Effect (so do researchers…

Netflix's The Mother Gift Set

Purchase Behavior of G.I. Generation and The Silent Generation

Posted on Mon Aug 6, 2018.

Last week Imprint Engine’s blog focused on the purchase behavior of Baby Boomers. The last two generations we will be covering are the G.I. generation and…

Purchase Behavior of Baby Boomers

Posted on Mon Aug 6, 2018.

Last week Imprint Engine’s blog focused on the purchase behavior of Generation X. Baby boomers are a whole different demographic than what we have covered in…

Purchase Behavior of Gen X

Posted on Mon Aug 6, 2018.

On Imprint Engine’s last blog we covered the purchase behavior of Millennials. Generation X will start to move away from all of the digital influences you…

Purchase Behavior of Generation Z

Posted on Mon Aug 6, 2018.

Generation Z, also known as, The Founders Generation, Post-Millennials, the iGeneration, Plurals or the Homeland Generation, favor the digital scene when it comes to purchasing. They…

Purchase Behavior of Millennials

Posted on Mon Aug 6, 2018.

Last week on our blog we covered the purchase behavior of Generation Z. As we move to the next oldest generation, Millennials, you will see many…

Consumer Behavior Of Modern Generations

Posted on Mon Aug 6, 2018.

“Enlightenment is the key to everything, and it is the key to intimacy, because it is the goal of true authenticity.” –Marianne Willliamson There are…

Great products come & go. Great experiences live on.